The internet is constantly evolving, don’t let your web site go extinct.
Website optimization is an ongoing, three step process. It begins with SEO and ends with tracking the effectiveness of revisions to ensure the highest possible conversion rates.
Keeping your site in the spotlight
Search Engine Optimization (SEO) means ensuring that your web site is clear and understandable for both humans and search engines. If it makes sense to a human reader, but Google can’t find it you’re going to lose out on important traffic. We stay on top of the latest SEO techniques while steering clear of the scams and tricks that some SEO providers resort to – because the last thing you want is for your site to be removed from Google (and other’s) index because of an artificially increased page rank.
Maximizing communications with your clients
Social Media Optimization (SMO) means listing your company on the right social networks and actively maintaining communication with your clients through those networks. Social Media has exploded in the past few years as a way to keep in touch with friends and colleagues. Facebook alone has become one of the most frequented web sites on the internet. Your clients are there, so you want to be there.
Track, Revise, Rinse, Repeat
A web site isn’t done until it works. You don’t know if it’s working until it’s been tested. Therefore a web site doesn’t work until it’s been tested. It sounds simple, but many web designers simply cash your check when the web site hits the internet – even though that’s the point at which the real work begins. We maximize your web site’s potential by tracking results and revising the site until a solid balance of communication, usability, and goal conversion is in place.