Deep Analytics

Analytics is more than sessions and bounce rate.

Deep Analytics starts with a conversation about your goals and ends by leveraging the Google Analytics platform to maximize your website’s effectiveness.

Your goals will reveal the Key Performance Indicators (KPIs) that we measure, analyze, and optimize to take your website to the next level.

Together we will outline a measurement and reporting strategy, and that’s when the fun begins.

A Google Analytics Certified team member will set up custom analytics goals, spam filtering, and a reporting and analysis & optimization schedule.

Deep Analytics can be scaled to suit your needs and fit your budget. Get started with a free, no-obligation consultation.

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A Simple Hypothetical – Optimizing a Landing Page

This is a simplified example of how Deep Analytics could work for you.

An awareness of customer demographics is essential in crafting an effective traditional or digital marketing campaigns. Knowing that XYZ Merch opts for a Deep Analytics campaign to help them be more effective with their PPC advertising.

Step 1: Research

Deep Water starts by creating some basic demographic dashboards and segments to identify common traits of big spenders.

Let's Dive Deeper!

Step 2: Testing

Armed with the knowledge of who XYZ Merch’s customer is – they launch their campaign.

XYZ Merch opts for both search engine marketing (SEM) and display advertising for this campaign. Special campaign tracking URLs are used, and two versions of the landing page are built.

Deep Water Creative sets up analytics goals, and a content experiment to determine which landing page has the highest conversion rate.

Not into DIY PPC? Deep Water can help.

Version 1

Version 2

content-experiment

After running the content experiment for a period, all PPC traffic is directed to the landing page with the highest conversion rate.

And Deeper!

Step 3: Report

With either custom dashboards or specialized reports – Deep Water Creative will present a timely, accurate analysis and set of optimization recommendations.

Step 4: Optimize

It’s your choice as to whether or not your in-house team handles the optimizations, or you leave it up to us. Either way, we work with your bottom line in mind. We win when you succeed.